A new Thanksgiving celebration is coming to Tortola this November. J.A.M Promotions will launch its inaugural Thanksgiving Festival on Saturday, November 21, operating from 2:00 PM to 9:00 PM at Queen Elizabeth II Park in Road Town.
The event will draw families with rides, games, bouncy attractions, food and live entertainment. The centrepiece is a turkey giveaway targeting households that want to mark the holiday but cannot afford poultry. Organisers plan to distribute at least 30 turkeys, with a goal of reaching 45. Two additional birds will go to the Safe Haven Home. Families interested in receiving a turkey must register in advance.
The concept took shape when a J.A.M Promotions member mentioned that Thanksgiving holds little place in their own family life. That sparked a broader question: how many other households in the territory skip the holiday for similar reasons? The team decided to change that.
"We realised that Thanksgiving is not celebrated as much here as Christmas, so we wanted to do something to bring more attention to it," the organisers explained.
Beyond the giveaway, the festival aims to give children and families a rare chance to enjoy rides and games outside the busy December season and January holidays. Organisers also see it as a moment for the community to gather and think about gratitude.
J.A.M Promotions previously ran a Back-to-School initiative distributing school supplies to children. This Thanksgiving event marks the group's first venture into holiday celebrations.
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