The British Virgin Islands is marking November as Culture and Tourism Month, with Junior Minister for Tourism and Culture Luce D. Hodge-Smith calling on residents to celebrate what makes the territory unique.
The month's theme, "Our BVI, Our Culture, Our Story", emphasises that culture is not merely historical but a living part of the islands' identity today. "Culture is not simply a part of our past; it is the living expression of our identity and the legacy we continue to shape together," Hodge-Smith said in a message launching the observance.
The minister pointed to the many ways culture shapes the territory: through stories shared by elders, music, food, artistic creativity, and traditions passed between generations. She described these elements as the foundation of what it means to be from the Virgin Islands.
Hodge-Smith encouraged residents to visit historical sites and museums, recognise the work of cultural practitioners, and inspire young people to preserve traditions. She also highlighted the economic value of culture, noting it gives the destination character, creates experiences for visitors, and provides opportunities for local businesses and creatives.
The minister framed Culture and Tourism Month as an invitation for the world to experience the islands through the eyes of residents and become part of their story. She called on communities to participate actively, share knowledge, support cultural workers, and keep the territory's narrative alive for future generations.
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